An update on the branding topic. Last week I mentioned that spending some money on professional design competences would be well spent. After bringing this up, the decision was quickly made to do it ourselves and, as a side effect, keep the money in our pocket. And probably spend it on even more pressing items. We may be facing some re-design later on but now organizing the development and coordinating this with an external party may just take up too much of the available resources (time and money).
A portion of last week’s time was spent on getting more familiar with social media marketing (SMM). Given our objectives and service offering we believe that social media (twitter, facebook and the like) can be a good vehicle in supporting our startup activities. It’s quite a popular topic so it’s not like you spend two days in the internet and be fully up to speed. This will be an ongoing thing…Perfectly in sync with the life long learning approach.
It goes without saying that a lot of hours are spent on developing our application. The new tool we are about to invest in will surely ease that process?!
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