Monday, August 23, 2010

What's keeping us busy this week

Just a quick update. Parallel to the more challenging and also interesting actions that are currently underway, there is a number of activities that need to be performed. Sometimes it’s a little hard to distinguish between the two.

What’s rather not so exciting? Making inquiries into the mandatory insurances for example. From a business perspective a liability insurance is mandatory. If you recruit personnel additional insurance(s) become necessary. Just today I learned that in Portugal you would require what is called ‘Accidentes de Trabalho’. That almost speaks for itself.


Of course, if you have office space and some equipment you will be using there you may want insurances for them too. But whenever it’s not a mandatory insurance you can always decide to take the insurance yourself (with a certain possibility that you will never use it) or pay someone to do it for you and to just have peace of mind. I guess it partly depends on the type of business you are in and the real risk concerned in that particular situation. I am confident that our business, especially when in the start up phase, can easily go with just the mandatory insurances.

More interesting stuff has to do with coming up with the branding of the company. House style, colour scheme, logo design and so forth. I feel that’s really important. What image do you want to portray and how do you get there? I am thinking about asking some professional advice on this because I feel that is going to be money well spent. So more on this topic shortly.

In the category ‘grey’ some activities are meaningful but yet sometimes represent boring work. Creating content for a website is really important but when part of that content consists of setting up ‘lists with options’ where visitors can choose from…I suppose we just have to make sure there will not be too many lists.

Interested already into what business we are going? Just hang in there for a little while longer.

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